James Welborn 08.25.2010

If you buy your fans on Facebook, you’ll have to buy your own product, too.

Photo by ToastyKen

Of all the various new business models to pop up around social media in the past couple of years, the one that I find strangest is the idea of buying fans for Facebook and Twitter. Want more people to like your brand? Heck, just buy ‘em.

A cursory glance at the web sites of these fan purveyors should offer a clue. They look like they were put together in about fifteen minutes. Here’s a direct (more…)

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Karen Wertman 08.17.2010

Social media ROI: No more excuses.

Photo by Addison Berry.

If you manage any Facebook pages, you can’t help but notice recent improvements on the ‘Insights’ available to administrators. You can now view historic and current data on Wall posts, comments, clickthroughs, and numbers of daily posts. Savvy programmers have also managed to modify other free tools – like Google Analytics to track right on Facebook. In addition, proven ways to measure blog popularity via programs like Technorati and Digg have existed for years.

Beyond just Facebook and blogs, there are a growing number of paid products (more…)

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